Getting Dressed |
Brand: Axe 24-7
Title: "Getting Dressed"
Agency: Bartle Bogle Hagerty, London
Departing from the usually tawdry edge of its sex-based advertising, Axe goes for something more charmingly sensual in this new U.K. spot for Axe 24-7. Waking up after a spontaneous fling, a young couple dresses as they follow the trail of clothes they discarded along the street the night before.
Title: "Drink Up"
Agency: BBDO, New York
One of the most energizing and memorable bottled-water commercials ever made, this spot makes you want to join an oompah band, grab some weinerschnitzel and hoist your mug in a hearty salute to all that water drinking is about.
Geekdom Meets the Dashboard|
Brand: AVIC-N1 Dashboard Navigator
Title: "Way Cool"
Agency: Integer Group, Dallas
Call this one 'Geekdom Meets the Dashboard.' The product -- the $2,200 AVIC-N1 car navigation system -- is a computer unit that plots your route, points out tourist spots and doubles as a digital compass, radio, audio player and DVD video system. It also responds to voice commands and monitors your vehicle's acceleration, turn-rate velocity and the voltage coursing through the spark plug wires. How did we ever live without one?
Brand: A1 Steak Sauce
Agency: Foote Cone & Belding, Chicago
Opening on what appears to be a domestic dispute between husband and wife, this A1 Steak Sauce commercial proceeds to a surprise ending.
Subway's Fat Pants |
Agency: Fallon, Minneapolis
Subway's fat-shedding hero Jared Fogle returns to the chain's commercials in a new $35 million campaign featuring three non-actor children who've seen the light of health eating. Wordlessly getting his message across, the now-svelte Fogle displays his former tent-size pants.
Overpaid Hack Directors |
A tongue-in-cheek approach seasoned with a bit of spite, this Sundance Channel spot mocks big studio film directors as overpaid hacks. The Sundance Channel is a joint venture of Viacom's Showtime Networks, Robert Redford and Universal Pictures, offering cable subscribers independent films of the sort made famous at Mr. Redford's annual festival of the same name.
Miller Blasts Bud |
Marketer: Miller Brewing Company
Brand: Miller Lite
Agency: Ogilvy & Mather, New York
More of a cannonball than a commercial, this is the latest round in the acrimonious war between the once-somnolent Miller and its rattled competitor Anheuser-Busch. Miller's 15-second spot offers what may be the world's longest Web domain name: www.sweetmotheroffrothygoodnessthatsbadnewsforbud.com. And that address actually works.
Marketer: Masterfoods USA
Agency: TBWA/Chiat/Day, New York
This is one of a cluster of new ads that glory in finding utterly absurd situations at the end of the Skittle's rainbow. Here, we watch an eagle bring a claw full of colorful candies to a human chick in a mountain top nest.