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Driver's Mart starts hunt for first agency

Published on .

Driver's Mart, a new chain of used-car superstores, met with at least four New York agencies about its $5 million ad account, projected to hit $40 million by 1997. New York shops Kirshenbaum Bond & Partners, Deutsch, Warwick Baker & Fiore and Fallon McElligott Berlin are among 10 shops contacted.

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