×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Drivers, pick your lanes

Published on .

Lincoln Mercury Co. division of Ford Motor Co. urges Hispanic consumers to "Live life in your own lane" ("Sigue tu propio camino") in a 30-second TV spot for the Mercury Sable breaking Nov. 22 on Spanish-language networks Univision and Telemundo. The ad, from UniWorld Group, New York, will be followed by Hispanic spots for the Mountaineer and Cougar later this quarter or early next year.
Most Popular
In this article: