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Drivers, pick your lanes

Published on .

Lincoln Mercury Co. division of Ford Motor Co. urges Hispanic consumers to "Live life in your own lane" ("Sigue tu propio camino") in a 30-second TV spot for the Mercury Sable breaking Nov. 22 on Spanish-language networks Univision and Telemundo. The ad, from UniWorld Group, New York, will be followed by Hispanic spots for the Mountaineer and Cougar later this quarter or early next year.
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