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Drkoop loses white knight

Published on .

Troubled health information Web site drkoop.com, Austin, Texas, won't find life support from MillenniumHealth Communications, a private health communications and e-commerce company in Reston, Va. The companies held merger discussions, but announced today the talks were dead. Drkoop, named after ex-surgeon general C. Everett Koop, last year awarded its ad account to Lowe, Lintas & Partners Worldwide, New York, but has yet to launch a campaign.

Copyright July 2000, Crain Communications Inc.

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