Drkoop.com trims list in $10 mil account review

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Drkoop.com, the health information Web site, has narrowed the review for its estimated $10 million account, with a decision expected by early August. The list of contenders is believed to include BBDO and Cramer-Krasselt, both Chicago; GSD&M, Austin; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Jones-Lundin Associates, Chicago, is the consultant.

Copyright July 1999, Crain Communications Inc.

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