More changes: Drug e-tailer, Gardner Geary split

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More.com, a San Francisco e-drugstore, and Gardner, Geary, Coll & Young, its San Francisco agency, mutually agreed to part on the $20 million account. The e-tailer, which launched in August, ran a fall campaign that featured a naked man who ordered drugstore wares from the privacy of his home. The site has pursued customers with offers of free shipping and lifetime price guarantees.

Copyright January 2000, Crain Communications Inc.

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