DrugStore.com breaks its first advertising today with a cause-related campaign on the Yahoo! Health channel. The campaign, tied to the holiday season of giving, is tagged "Give the gift of health--the best gift of all," and is co-sponsored by charities Stand for Children, Project HOPE (Health Opportunities for People Everywhere) and the Leukemia Society of America. Consumers who donate to any of the charities through links off the DrugStore.com button will receive a $5 gift certificate to use when the site launches in early 1999. DrugStore.com, which is conducting an agency review, will sell health, wellness and beauty products online. The campaign was developed by Interactive Bureau, New York.
Copyright November 1998, Crain Communications Inc.