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Drugstore.com, Discovery Health in joint promotion

Published on .

Drugstore.com, an online pharmacy, signed a new promotional partnership with Discovery Health Media, a multimedia business consisting of discoveryhealth.com and the Discovery Health Channel. The partnership includes advertising on discoveryhealth.com, an online health, medical, fitness and nutrition portal, and the Discovery Health Channel, and will begin in the fourth quarter of this year. Under the terms of the agreement, drugstore.com will become the exclusive provider of pharmaceuticals and over-the-counter products to discoveryhealth.com users. In addition, drugstore.com will launch a series of 30-second ads on the Discovery Health Channel and other Discovery networks.
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