DRY DINNERS-PASTA (CHART)

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Rank, Dollar sales to date, Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Kraft $437.5 7.8 40.0 41.1

2 2 Betty Crocker Helpers267.1 14.1 24.4 23.7

3 3 Lipton 151.3 18.1 13.8 13.0

4 4 Golden Grain 97.5 8.3 8.9 9.1

5 5 private label 92.1 11.2 8.4 8.4

6 6 Chef Boy-Ar-Dee 11.4 -8.6 1.0 1.3

7 7 Uncle Ben's 10.7 9.5 1.0 1.0

8 8 Prince 4.7 -11.9 0.4 0.5

9 9 generic 2.9 -4.0 0.3 0.3

10 12 Annies 2.1 38.9 0.2 0.2

Total dry dinners-pasta 1,093.2 10.7 100.0 100.0

Dollars are in millions for 52 weeks ended Sept. 17, 1994. Virtually all the big brands of pasta-based dinners, from Kraft USA's Macaroni & Cheese to General Mills' Betty Crocker Hamburger Helper and Unilever's Lipton Noodles & Sauce, cooked up big sales gains as Americans look for convenient and affordable main meal options.

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