×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Drypers will relaunch detergent/softener

Published on .

Drypers Corp. will relaunch a recently acquired laundry detergent/fabric softener brand in the first half of 1998. Drypers last month bought the X-Claim brand from Newlund Labs, which launched the product this year in eastern and Midwest markets. Drypers is reviewing plans for the relaunch, including marketing support and a possible brand name change, said David Olsen, VP-marketing.

Copyright December 1997, Crain Communications Inc.

Most Popular
In this article: