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Drypers will relaunch detergent/softener

Published on .

Drypers Corp. will relaunch a recently acquired laundry detergent/fabric softener brand in the first half of 1998. Drypers last month bought the X-Claim brand from Newlund Labs, which launched the product this year in eastern and Midwest markets. Drypers is reviewing plans for the relaunch, including marketing support and a possible brand name change, said David Olsen, VP-marketing.

Copyright December 1997, Crain Communications Inc.

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