Du Pont Co., Wilmington, Del., today on CBS' "60 Minutes II'' launches its first-ever global TV campaign. The push, themed "To do list for the planet,'' also includes print ads and follows the April launch of Du Pont's new brand identity, "The miracles of science.'' The campaign expands later this week to other countries. McCann-Erickson Worldwide, New York, handles.
Copyright September 1999, Crain Communications Inc.