Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Du Pont readies global Lycra push

Published on .

Du Pont Co., Wilmington, Del., will launch a $40 million global campaign to promote Lycra fiber in May publications around the world. The effort, from Saatchi & Saatchi, Rochester, N.Y., also will include outdoor, trade and TV ads, as well as interactive marketing. Du Pont is targeting men and teens for the first time, said Meg Burich, Lycra brand manager in North America.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: