Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Du Pont selects McCann

Published on .

Du Pont Co., Wilmington, Del., assigned its estimated $50 million global corporate account to McCann-Erickson Worldwide, New York. McCann pitched the account along with McCann WorldGroup siblings Momentum, Shandwick, Thunder House and Diefenback Elkins. Others that pitched included Saatchi & Saatchi, the incumbent; Young & Rubicam; and J. Walter Thompson/Brouillard.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: