Du Pont selects McCann

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Du Pont Co., Wilmington, Del., assigned its estimated $50 million global corporate account to McCann-Erickson Worldwide, New York. McCann pitched the account along with McCann WorldGroup siblings Momentum, Shandwick, Thunder House and Diefenback Elkins. Others that pitched included Saatchi & Saatchi, the incumbent; Young & Rubicam; and J. Walter Thompson/Brouillard.

Copyright January 1999, Crain Communications Inc.

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