"Dumb & Dumber," the theatrical hit that had its network TV debut Sunday night on TBS, recorded the biggest ratings of any theatrical movie on cable this year. In all homes that receive TBS, the film recorded a 6.4 rating and 9.8 share for its 8 p.m. (ET) debut, according to Nielsen Media Research. The movie was seen in 4.7 million homes, a new record for a theatrical film debut on cable. The repeat, at 10 p.m. (ET)_or 7 p.m. on the West Coast_drew a 3.8 rating and a 7.2 share. TBS heavily promoted the film, and its results have been closely watched; parent company Time Warner has bought a number of films that will have their network debut on TBS or its sister network, TNT. By garnering big ratings, Time Warner hopes to charge increasing ad rates for commercials seen during the films.
Copyright September 1997, Crain Communications Inc.