Aurora Foods, Columbus, Ohio, assigned integrated marketing responsibility for Duncan Hines brand foods to Ogilvy & Mather, Chicago, from N.W. Ayer & Partners, New York. Spending was not disclosed. The assigmnent includes cakes mixes, ready-to-spread frostings and brownie, muffin, cookie and fruit bar mixes. O&M already handles Aurora Foods' Log Cabin and Mrs. Butterworth syrup brands.
Copyright May 1999, Crain Communications Inc.