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Dunkin' Donuts revamp

Published on .

Dunkin' Donuts executives told franchisees at a convention in Orlando, Fla. that it plans sweeping changes in the organization's overall structure. The changes will focus on shifting the brand's emphasis from production to retailing. These include new shop designs, customer-service focused retail environments and enhanced speed of service.

Copyright November 1996, Crain Communications Inc.

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