Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dunkin' Donuts unveils ads

Published on .

Dunkin' Do-nuts, Randolph, Mass., on Sept. 4 breaks a $60 million campaign positioning its coffee, doughnuts and bagels as the key to a pleasant timeout for hectic customers. Hill, Holliday, Boston, created the lighthearted spots, which introduce the tagline "Loosen up a little."

Copyright August 2000, Crain Communications Inc.

Most Popular
In this article: