Dunkin' Donuts unveils ads

Published on .

Dunkin' Do-nuts, Randolph, Mass., on Sept. 4 breaks a $60 million campaign positioning its coffee, doughnuts and bagels as the key to a pleasant timeout for hectic customers. Hill, Holliday, Boston, created the lighthearted spots, which introduce the tagline "Loosen up a little."

Copyright August 2000, Crain Communications Inc.

In this article:
Most Popular