Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dura Lube to fight NAD decision

Published on .

Superiority claims and product demonstrations used to promote Dura Lube's Dura Lube Advanced Fuel Treatment System should be modified or discontinued, said the National Advertising Division of the Council of Better Business Bureaus. The claims, which appeared in packaging, on a Web site and in a 30-minute infomercial, were challenged by First Brands Corp., which markets competing STP brand gasoline additives. Dura Lube said it will appeal the NAD findings to the National Advertising Review Board.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: