Duracell lands at BBDO

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Gillette Co. unit Duracell, Bethel, Conn., named Gillette shop BBDO Worldwide, New York, agency for creative and media work for Duracell North Atlantic Group, which includes North America and Western Europe. Ogilvy & Mather had held the business since 1983. O&M, as agency for Gillette International, will continue to handle Duracell advertising in Eastern Europe, Asia and other international markets. In the U.S. alone, Duracell was about a $60 million account, according to estimates by Competitive Media Reporting.

Copyright January 1998, Crain Communications Inc.

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