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Duracell puts $140 mil behind Ultra batteries

Published on .

Duracell will roll out its Ultra alkaline and photo lithium batteries in the U.S. beginning in June, according to a company spokeswoman. The effort will include TV advertising later this year. Overall marketing spending for the new effort will total $140 million in 1999, the company said.

Copyright February 1999, Crain Communications Inc.

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