Duracell readies Ultra MP3 batteries

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Gillette Co. will launch Duracell Ultra MP3, an upgraded version of its premium-price Ultra line, in September. Ads from BBDO Worldwide, New York, are expected to break later in the fall. MP3 batteries will last twice as long as ordinary alkaline batteries in camcorders and handheld personal computers, said Chairman-CEO Michael C. Hawley.

Copyright April 2000, Crain Communications Inc.

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