Duracell takes on Energizer Bunny

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Duracell North Atlantic Group broke new creative late last week for Duracell batteries featuring a head-to-head contest against rival Energizer. The new 30- and 15-second spots by Ogilvy & Mather, New York, air on network and cable TV. Network radio spots break the week of June 2.

Copyright May 1997, Crain Communications Inc.

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