Durk Fearing Hopp Hoag Minghetti HANLON TO EXIT AS LEAF'S CHAIRMAN; FEARING TAKES ESPN MARKETING POST; CAMPBELL-EWALD VET HOPP RISES

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LAKE FOREST, Ill.-Robert Hanlon, chairman of Leaf North America just since May, will step down Jan. 1.

The candy marketer said the post won't be filled, but Mr. Hanlon, 56, will remain a consultant. He's also chairman of the National Confectioners Association.

Robert R. Durk, 46, assumes some new-business development duties Mr. Hanlon supervised, in the new post of president of Leaf Latin America. The former senior VP at Leaf North America is responsible for Leaf's joint venture with PepsiCo's Sabritas in Mexico and its export business in Central and South America.

Mr. Durk joined Leaf in July 1993 from Mission Foods, Los Angeles, where he was senior VP-marketing.

He reports to President-CEO Robert A. Clouston, who succeeded Mr. Hanlon as president in August.

Other people moving:

Gerald Frick to VP-sales and marketing, Jaguar Cars, Mahwah, N.J., from executive assistant-dealer relations, Ford Motor Co.'s Ford Division, Dearborn, Mich. He succeeds Richard Beattie, now executive director-rental distribution and business operations.

Linda K. Peek, to assistant VP, a new post at Coca-Cola Co., Atlanta, while remaining communications strategy director.

James Mazzola, 28, to print production manager, a new post at the Advertising Council, New York, from production manager, Grey Ink, a printing division of Grey Direct.

Jeffrey A. Diskin to VP-corporate marketing, a new post at Hilton Hotels Corp., Beverly Hills, Calif., from business programs director.

NEW YORK-Judy Fearing is bringing a traditional package-goods marketing perspective to cable TV sports network ESPN, Bristol, Conn.

Ms. Fearing, 40, has joined ESPN's office here in the new post of senior VP-consumer marketing. She previously was VP-general manager at Nabisco Foods Group, Parsippany, N.J.

She assumes some of the duties of Harriet Seitler, former VP-marketing and creative services, who left recently to join QVC's Q2. But Ms. Fearing's appointment also signals a shift among TV programmers toward a consumer goods approach of brand management and marketing.

In her time at Nabisco, Ms. Fearing oversaw brands like Grey Poupon mustard, A.1. steak sauce, Milk-Bone dog biscuits, Ortega Mexican foods and Cream of Wheat. Ironically, Nabisco once owned a 20% stake in ESPN before selling it to Hearst Corp.

Other people moving:

Janet Scardino to VP-international marketing, a new post at MTV Networks, New York, from international programming director. Also: Sandra Fairclough to advertising director, a new post at MTV: Asia, Bombay, from account director, MTV: Europe, London; Kristin Stevens to international operations manager, a new post at MTV Networks, New York, from international programming coordinator.

Chris Andrews to Southeast sales manager, a new post at The Sporting News, Field & Stream and Outdoor Life, New York, from network marketing manager, Times Mirror Magazine Network. He will be based in Atlanta.

WARREN, Mich.-Lintas Campbell-Ewald selected 26-year veteran Tony Hopp, 49, to be its next vice chairman-chief operating officer.

The current president will succeed Peter Dow, 61, who will retire effective Feb. 1.

Mr. Hopp has spent his entire career at Campbell-Ewald. Since 1977, he has had senior management responsibility on General Motors Corp.'s Chevrolet division account, becoming exec VP-account director in 1988. He was named president in 1993.

Frank Hoag, 51, succeeds Mr. Hopp as president while remaining CEO of sister company Lintas Marketing Communications.

Other people moving:

Norman Lehoullier to senior VP, a new post at Grey Advertising, New York, while remaining senior associate director-strategic services department and co-director of Grey Interactive. Also: Bruce Arendash to VP-group creative director, a new post, from the same title, Ammirati & Puris/Lintas.

John Berg, Richard Kronengold and Jeffery Mordos to exec VPs and board members, new posts at BBDO Worldwide, New York. The three remain senior account directors on the Pizza Hut, Visa USA and Pepsi-Cola accounts, respectively.

J. Craig Mathiesen to vice chairman, a new post at Ketchum Communications, Pittsburgh, while remaining president, Ketchum Advertising, Los Angeles. Also: Giovanna Minghetti to senior VP-management supervisor, a new post at Ketchum Advertising, from VP-management supervisor.

Michael Sheehan to senior VP-group creative head, a new post at Hill, Holliday, Connors, Cosmopulos, Boston, from VP-associate creative director, Houston Effler Herstek Favat.

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