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JUST DUSTING UP

Published on .

Sara Lee Corp.'s newest commercial for Endust uses stop-motion animation and live action to bring "dust bunnies" to life. The spot from Grey Advertising, New York, breaks on cable TV today and the broadcast networks Oct. 15. The Endust base brand hasn't been advertised for a year; this effort brings back a tagline unused in six years: "The dust magnet."
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