×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dutch broadcaster goes interactive

Published on .

Struggling Dutch commercial TV broadcaster Euro 7 plans to alleviate its problems by converting into an interactive TV station offering viewers the opportunity to order products and services. It will run the new system by linking its programs to interactive teletext.

Euro 7 needs to find new shareholders, following the withdrawal of H. Schulers' Crystal Cathedral Ministries (CCM), the U.S. television preacher.

Copyright October 1996, Crain Communications Inc.

Most Popular
In this article: