Dutch broadcaster goes interactive

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Struggling Dutch commercial TV broadcaster Euro 7 plans to alleviate its problems by converting into an interactive TV station offering viewers the opportunity to order products and services. It will run the new system by linking its programs to interactive teletext.

Euro 7 needs to find new shareholders, following the withdrawal of H. Schulers' Crystal Cathedral Ministries (CCM), the U.S. television preacher.

Copyright October 1996, Crain Communications Inc.

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