DY&R lands Korean airport account

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SEOUL--Dentsu, Young & Rubicam has won the advertising contract for Inchon International Airport, a new behemoth serving 20 million people in the greater Seoul area.

The two-year, $5 million marketing contract went to a consortium including DY&R, Burson-Marsteller and GKMG Consulting, a Washington-based aviation consultancy. The group must promote the airport first to airlines and terminal concessions, and later to the general public as its spring 2001 opening approaches.

Inchon aims to become a major international hub for Northeast Asia, handling 27 million passengers annually, expanding to 100 million by 2020. The airport is built on reclaimed land off the coast of Inchon, 52 kilometers west of Seoul, and will be linked to the city by a dedicated highway and high-speed rail.

Copyright January 2000, Crain Communications Inc.

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