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Young & Rubicam and Dentsu have changed the way they own and manage their longstanding 50-50 Asian joint venture, Dentsu Young & Rubicam, to better reflect their different client bases and management styles.

Under the new structure, Y&R takes a two-thirds stake and operational control of DY&R's 22 offices in 13 Asian countries, excluding Japan, where Dentsu will gain a majority share. Most of DY&R's clients in Japan come from Dentsu, while Y&R's international clients, such as Citibank and Colgate-Palmolive Co. make up most of DY&R's business in the rest of Asia.

DY&R is the sixth-largest agency network in Asia, with 1998 billings of $1.1 billion, according to Advertising Age International's regional rankings. The changes do not affect Y&R's own agencies in Australia and New Zealand.

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