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CANNES, France--Dentsu Young & Rubicam, Tokyo, won the Grand Prix in the press and poster category at the 43rd International Advertising Festival, for Volvo's "Safety Pin" ad. "It is an ad with no words...a purely visual idea," said U.S. judge Gary Goldsmith, of Goldsmith/Jeffrey, New York.
For more news on Cannes, jump to the Lions '96 site, co-produced by Advertising Age and Apple Computer.