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DYR wins at Cannes

Published on .

Dentsu Young & Rubicam, Tokyo, won the Grand Prix in the press and poster category at the 43rd International Advertising Festival in Cannes, France, for Volvo's "Safety Pin" ad. "It is an ad with no words...a purely visual idea," said U.S. judge Gary Goldsmith, of Goldsmith/Jeffrey, New York. For more coverage of the Cannes festival, go to Lions '96, a Web site jointly produced by Advertising Age and Apple Computer.

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