Nabisco named Sharon A. Fordham, the senior VP-marketing of its Nabisco Biscuit Co. unit, president of a new business unit, Nabisco Global E-Business, effective immediately. No sucessor to Ms. Fordham at Nabisco Biscuit Co. immediately named. The e-business unit will provide Nabisco a worldwide strategy and new business model, the company said. Nabisco said Ms. Fordham was involved in a number of successful marketing innovations, including the development of its candystand.com Web site.
Copyright July 1999, Crain Communications Inc.