E-commerce up in 1st quarter

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Electronic commerce mergers and acquisition deals increased 35% to $2.7 billion in first-quarter 1999 over fourth-quarter 1998 volume, according to Winterberry Group, New York, a research company that specializes in direct marketing and e-commerce. Retail accounted for 30.2% of all e-commerce deals for the first quarter, while Web agencies were less significant to overall volume than in the previous quarter, accounting for only 5.8% of total deals. The most active companies during first quarter were Amazon.com, America Online and AnswerThink Consulting; CMGI and MessageMedia; and the largest deal was AOL's acquisition of MovieFone for $388 million.

Copyright July 1999, Crain Communications Inc.

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