E-Commerce grows cautiously in India

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MUMBAI--E-Commerce is on the rise in India, according to a new survey released by the Confederation of Indian Industry.

For the companies surveyed, e-commerce could represent between 10% to 12% of annual turnover in the next two years. This figure is expected to rise further to at least 17% within five years, according to the survey.

Almost 320 CEOs participated in the questionnaire.

At least 80% of respondents linked e-commerce to the Internet and saw it as a key strategic tool in sales and marketing. Lack of infrastructure, however, was slowing down the uptake of e-com-merce in India, the survey said.

But a high number of respondents, almost 60%, said that they would not shop on the Net. They were wary about the quality and delivery of the merchandise and would prefer the tactile and bargaining experience of shopping.

Copyright June 1999, Crain Communications Inc.

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