The survey, which excludes Japan, showed Internet e-commercesoftware revenues rising 104% to nearly $21 million in 1998.
Internet e-commerce software applications enable companies todo their business online. The use of e-commerce in Asia is stillat an early stage compared with the U.S. and Europe.
The study identified eight key players including Oracle and Netscape, whose products accounted for nearly three quarters of totalsales in the region.
This indicates that the market is vastly "under-penetrated" in theregion, according to IDC.
Sales for e-commerce application products were mainly driven byAustralia and New Zealand because of the use of English as the mainlanguage, their relatively mature information technology infrastructure and high Internet user penetration.
Outside these two countries, the big markets for e-commerce software use were in Singapore, Malaysia, Taiwan, and South Korea as aresult of increasing use of the Internet, according to IDC.
IDC said that it expects to see "tremendous growth" in the numberof e-commerce software vendors indigenous to the region, which provide multi-lingual, multi-currency applications.
Copyright July 1999, Crain Communications Inc.