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E. EURO SURGE FOR LICENSED GOODS

Published on .

BROOKLYN, N.Y.-Licensed merchandise sales hit a record $97.8 billion worldwide last year, the Licensing Letter reports. That's up 7.4% from 1992.

The U.S. and Canada led the way, accounting for $66.5 billion of the total. The fastest growing region was Eastern Europe, where sales hit $35 million, up from $10 million in 1992. Among other areas and their percentage growth: Western Europe, $19.4 billion (7.8%); Japan, $9.5 billion (5.6%); and Southeast Asia, $385 million (54%).

The Licensing Letter is published monthly by EPM Communications.

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