E! goes international

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E! Online, the entertainment site, announced it has signed its first international content deal, with Asian Internet provider Tricast (BVI). Under the agreement, Tricast will manage exclusive distribution rights for all E! Online content throughout Singapore, Hong Kong, China, Malaysia and Taiwan. An English-language version of the E! Online Asia site will launch later this year; a Chinese edition, in both traditional and simplified character sets, is scheduled to launch by the end of the year.

Copyright May 1999, Crain Communications Inc.

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