×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

E-MAIL MARKETERS BIGFOOT, EXPRESSION ENGINES MERGE

Published on .

E-mail marketing companies Bigfoot Interactive and Expression Engines, both New York, are merging. The combined private company says it will leverage Expression Engine's ASP-model e-mail technology against Bigfoot's e-mail marketing strategy and creative services in an effort to provide a broader range of services to marketers. The new entity, which will operate as Bigfoot Interactive, will be led by CEO Al DiGuido, former CEO of Expression Engines, and Chief Strategy Officer Jim Hoffman, co-founder and former CEO of Bigfoot. Financial terms of the deal were not disclosed. -- Cara Beardi

Copyright March 2001, Crain Communications Inc.

In this article:
Most Popular