E-Stamp, a San Francisco provider of postage, today breaks an estimated $20 million TV campaign to introduce its electronic postage service in a humorous vein. Spots play off the dual themes of time savings and convenience for small-office, home-office businesses. "Small businesspeople spend a lot of time waiting in line, time that they could be more productive in the office," said E-Stamp's Ellen Perelman, senior director of marketing. Butler, Shine & Stern, Sausalito, Calif., handles. E-Stamp recently completed an IPO and raised about $110 million, 65% of which is committed to ads, marketing and brand-building. E-stamp competes with Stamps.com, which kicked off its estimated $15 million TV and print campaign Oct. 19. Ads created by Wieden & Kennedy, Portland, Ore., feature comedian Bob Newhart.
Copyright October 1999, Crain Communications Inc.