E-tailer picks HispanAmerica

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HispanAmerica, New York, a unit of Omnicom Group-owned Rapp Collins Worldwide, was tapped by e-tailer QueRico.com, Chicago, to increase customer acquisition and retention both online and offline. Spending was not disclosed. The e-tailer, launched last fall by EthnicGrocer.com, sells food, music, books, movies, and health and beauty products to Latin Americans living in North America.

Copyright August 2000, Crain Communications Inc.

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