HispanAmerica, New York, a unit of Omnicom Group-owned Rapp
Collins Worldwide, was tapped by e-tailer QueRico.com
, Chicago, to increase customer acquisition and retention both online and offline. Spending was not disclosed. The e-tailer, launched last fall by EthnicGrocer.com, sells food, music, books, movies, and health and beauty products to Latin Americans living in North America.
Copyright August 2000, Crain Communications Inc.