E*Trade Bank breaks ads

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E*Trade Group, Menlo Park, Calif., May 3 kicks off a campaign for E*Trade Bank, its online banking unit. The campaign includes TV spots from E*Trade agency Goodby, Silverstein & Partners, San Francisco; radio from Target & Response, Chicago; and print and outdoor from Big Honkin' Ideas, Santa Monica, Calif. The campaign, tagged "A lot of thought went into this no-brainer," is the first effort since E*Trade acquired the former Telebank. The site (etradebank.com) was renamed and rebranded by E*Trade on April 4.

Copyright May 2000, Crain Communications Inc.

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