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E-Trade expands ties with Yahoo!

Published on .

Online brokerage E-Trade Group, Palo Alto, Calif., announced Aug. 6 it has increased its marketing and e-commerce relationship with Yahoo!. E-Trade is renewing its spot as a premier merchant in Yahoo! Finance and will invest in additional advertising, sponsorship and promotional programs on the sites, including in the Financial News and Insider Trading areas. E-Trade has also signed an exclusive marketing and content agreement with Ziff-Davis' ZDNet. On ZDNet E-Trade will be the exclusive provider of online investment tools, including a portfolio manager and E-Trade's stock market game. E-Trade also exclusively will sponsor Quote Lookup and Quotes Results pages, areas on ZDNet, ZD Inter@ctive Investor and ZD Network

Copyright August 1998, Crain Communications Inc.

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