E-Trade Group is sending 1.3 million issues of E-Trade, a 24-page magazine, to its customers. Imagination Publishing produced the free, quarterly publication. The custom magazine is designed to retain customers and to cross sell them to E-Trade's various services, said Jim Meyers, president of Imagination Publishing. E-Trade partners, including financialengines.com, Hotjobs.com and Morningstar received free ads.
Copyright May 2000, Crain Communications Inc.