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E*Trade may move $18 mil to Gotham

Published on .

Online brokerage services company E*Trade is expected to move its estimated $18 million account to Gotham, New York, from J. Walter Thompson USA, San Francisco. JWT won the business less than two months ago and launched a $10 million TV campaign for E*Trade the weekend of March 14.

Copyright April 1997, Crain Communications Inc.

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