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E-Trade names Pickholz Tweedy AOR for direct marketing

Published on .

E-Trade has chosen Pickholz Tweedy & Cowan, New York, to be its agency of record for direct marketing. E-Trade can be accessed through its own Web site, Prodigy, AT&T WorldNet, Microsoft Investor, CompuServe and America Online.

Copyright October 1997, Crain Communications Inc.

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