E*Trade picks Goodby

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E*Trade Group, Palo Alto, Calif., moved its $50 million to $60 million account to Goodby, Silverstein & Partners, San Francisco, as expected. Gotham, New York, previously handled. In an interesting move, Gotham chose not to develop new work to compete against Goodby for the account. Instead, Gotham executives said they wanted their past advertising for the online brokerage company to represent their submission.

Copyright March 1999, Crain Communications Inc.

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