E-TRADE SELECTS BBDO FOR PROJECT ASSIGNMENT

Meanwhile, Agency Review Continues

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NEW YORK (AdAge.com) -- Online brokerage service E-Trade has chosen Omnicom Group's BBDO Worldwide, New York, and its interactive unit, Atmosphere BBDO, to handle a marketing project for the company during the fourth quarter.

BBDO is part of the E-Trade's review for

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a new agency, executives close to the situation said.

Online and offline
The project will include both online and offline work, but Pam Erickson, a spokeswoman at E-Trade, wouldn't say which mediums the assignment involves, because "they haven't fully determined what the plan is going to be."

E-Trade, which ended its relationship with Omnicom Group's Martin/Williams late last month because of a "change of direction," is looking at five or six agencies in its review, Ms. Erickson said.

New marketing officer
E-Trade had begun looking at ideas from agencies on a project basis, after hiring Nick Utton as the new chief marketing officer to replace Pam Kramer in June. The company is expected to spend $90 million on marketing this year.

E-Trade would not comment on the value of the fourth-quarter assignment.

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