BBDO is part of the E-Trade's review for
Online and offline
The project will include both online and offline work, but Pam Erickson, a spokeswoman at E-Trade, wouldn't say which mediums the assignment involves, because "they haven't fully determined what the plan is going to be."
E-Trade, which ended its relationship with Omnicom Group's Martin/Williams late last month because of a "change of direction," is looking at five or six agencies in its review, Ms. Erickson said.
New marketing officer
E-Trade had begun looking at ideas from agencies on a project basis, after hiring Nick Utton as the new chief marketing officer to replace Pam Kramer in June. The company is expected to spend $90 million on marketing this year.
E-Trade would not comment on the value of the fourth-quarter assignment.