E*Trade sponsors Bowl halftime

Published on .

E*Trade, Menlo Park, Calif., joins the dot-com dash to Super Bowl XXXIV by signing an agreement with the NFL to sponsor the halftime show. ABC will support the Jan. 30 show with on-air promotions during Jan. 8 NFL wild card game broadcasts and during the Super Bowl pre-game show, and the first and second quarters of the game.

Copyright November 1999, Crain Communications Inc.

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