×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

E*Trade to test ATM ads

Published on .

E*Trade Group's E*Trade Access unit will test delivery of digital ads in its teller machine network. E*Trade signed an agreement with RBuzz, New York, to install 15-inch flat panel screens attached to its ATMs in order to broadcast ads, beginning with a test group of ATMs in New York City locations. If the test is successful, E*Trade claims its ATM network has the potential to produce three billion annual impressions and could be a significant revenue stream for the company.

Copyright February 2001, Crain Communications Inc.

In this article:
Most Popular