Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

E*Trade Group broke a $100 million ad campaign last week, the online brokerage company's (www.etrade.com) first major ad campaign. TV spots, created by Gotham, New York, announce E*Trade is directly available to the public and charges $14.95 per trade. The campaign also includes online, newspaper, magazine and radio ads.
Most Popular
In this article: