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E*trade ups marketing on AOL

Published on .

E*trade Group, Palo Alto, Calif., an online investing service, has boosted its existing marketing agreement with America Online with an additional, undisclosed multimillion-dollar investment. E*trade will add more pop-up boxes and banner ads on AOL channels, including the news, finance, travel and entertainment channels, to increase awareness of E*trade among AOL members.

Copyright May 1999, Crain Communications Inc.

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