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Published on .

These marketing experts judged the first European Advertising Achievement Awards sponsored by the European Association of Advertising Agencies and Advertising Age International.

They are, from left: Peter Lutzenkirchen, Henkel; Kathy Henry, McDonald's Corp.; Peter Mitchell, Guinness; and Bert Riemslag, PepsiCo International.

Not pictured: Roger Wilson, Hewlett-Packard Co.

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